Search Engine Optimization
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Search Engine Optimization (sEO)
SEO (Search Engine Optimization) is the process by which you can increase the visibility of your website in organic search engine results. You will get there by optimizing your pages with the phrases and keywords that people are likely to use for their research.
Ask yourself: how do you do your research in Google? Do you often go beyond the first page of results? Probably not, and no more than your potential customers.
The most common ways to improve organic search results are:
- Publish content,
- Remove the barriers to indexing by search engines (our experience shows us that this is one of the most cost-effective ways in terms of return on investment),
- Increase the number of backlinks or inbound links (links that your website receives from other web pages – which indicates the popularity or importance of your website).
Beware, SEO can be a long process initially, but it is an important step to get more traffic and eventually reach a top spot in the search engines for your key keyword phrases.
If you have not already optimized your website for search engines, it could take several months to see significant results with SEO.